Lowe's is celebrating Lionel Messi's final World Cup with a towering 10-foot tribute, marking a significant moment in the soccer world. As the 2026 FIFA World Cup approaches, fans eagerly anticipate witnessing one of the game's most iconic players, and Lowe's is ensuring Messi remains at the forefront of this tournament. With his eight Ballon d'Or wins and Argentina's defending championship status, Messi's presence is guaranteed.
The 38-year-old's confirmation of this being his final World Cup adds a layer of sentimentality to the occasion. Lowe's has collaborated with Messi on a unique campaign, featuring a 10-foot-tall lighted outdoor inflatable version of the soccer legend. This larger-than-life representation of Messi, dressed in a Lowe's soccer kit and showcasing his tattoos, is a testament to the brand's commitment to engaging its most loyal fans.
The inflatable, priced at $99, is available exclusively to MyLowe's Rewards and My Lowe's Pro Rewards members through a members-only access experience on Lowe's website, starting May 18. It will then be accessible across 11 U.S. host cities from May 20. Lowe's is also offering exclusive content and Messi giveaways to its members, creating a social-first fan experience with Messi, soccer insider Fabrizio Romano, and ESPN personality Katie Feeney.
This campaign showcases Lowe's understanding of the passion and pride associated with soccer fandom. Jen Wilson, Lowe's senior vice president and chief marketing officer, emphasizes the idea of 'showing up in an EPIC way,' reflecting the brand's desire to bring fans closer to the sport and its icons. The collaboration with Andres and Nico Cantor, father-son broadcasting duo, further highlights Lowe's commitment to creating impactful experiences that resonate with the soccer community.
As the 2026 FIFA World Cup unfolds, Lowe's 'Epically More Messi' campaign is set to leave a lasting impression, blending entertainment with the excitement of the sport. This initiative not only celebrates Messi's legacy but also reinforces Lowe's position as a key player in the soccer merchandise market, offering fans a unique and memorable way to engage with the beautiful game.
