Namit Malhotra, the producer behind the highly anticipated film 'Ramayana', starring Ranbir Kapoor, is in the midst of a high-stakes negotiation for the digital rights of this epic production. The film, set for release in two parts, is expected to be a blockbuster, with its second installment arriving on Diwali 2027. The first look teaser, featuring Ranbir Kapoor as Lord Rama, has already generated significant buzz, and the anticipation is palpable.
According to a report in Bollywood Hungama, Malhotra recently turned down a substantial offer of Rs 700 crore for the OTT rights, believing the project's scale and investment warrant a higher valuation. The source suggests that Malhotra is aiming for a Rs 1,000 crore deal, which would be a significant achievement, considering the film's global appeal and the involvement of renowned composer Hans Zimmer and A.R. Rahman. This ambitious strategy could potentially leave Rs 3,000 crore to be recovered from other sources, including global theatrical releases.
The film's ensemble cast, including Sai Pallavi as Sita, Yash as Ravana, Sunny Deol as Hanuman, and Ravi Dubey as Lakshman, further adds to its allure. The combination of these talented actors and the involvement of renowned composers is a recipe for a cinematic masterpiece. However, the challenge lies in finding the right OTT player who can appreciate the film's potential and offer the desired valuation.
One intriguing strategy mentioned in the report is the possibility of selling 'Ramayana: Part 1' separately and holding back 'Part 2' until the release of the first part. This approach, reminiscent of the 'Dhurandhar The Revenge' strategy, could be a clever move to maximize the film's impact and generate even more buzz. As the negotiations continue, all eyes are on Malhotra and his team, eagerly awaiting the outcome of this high-stakes deal.
